Following the success of the previous "It's Showtime" campaign, we were approached the following year to build the brand further.

We have girls descending upon the city, bringing colour to the night, in spectacular haute-couture. The campaign launched with TVC and outdoor, extending online with banner ads and social media linking to a West Coast Cooler forum dedicated to fashion, style, and all things nightlife. To add the finishing touch also rented a shopfront on Dublin's busiest shopping street to display the dresses and branding in a customer-level 3D display.