Prepared for Cosc - The Office for the Prevention of Domestic, Sexual and Gender-Based Violence in Ireland - this campaign plays out in the theatre of the mind. The powerful imagery in this campaign was chosen to combat indifference towards traditional beaten and bruised victim imagery often featured in campaigns against domestic violence.

The message raised awareness that a witnesses silence can add further damage to the crime itself - with reports finding that almost fifty-percent of people in Ireland know someone who has been affected by domestic violence. Only a fraction of these are reported.

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