This warm, friendly campaign is all about doing the simple things well.

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Quality could never present the same offering as a five-star hotel, but it could offer small comforts - real soap instead of gel, soft white bed coverings, a good solid mug instead of cheap tea-cups. The campaign ran as press, ambient, TV and radio and was integrated into the hotels via door hangers, menu design, banners and POS.

Awards: Best Advertising Campaign, Hospitality Sales and Marketing Association International (HSMAI) Awards, 2006